I can't say I love the 2015 Pantone "Color of the Year"
but I had to ask myself just how they decide on the color.
I went to Wikipedia for the answer.
Annually Pantone declares a particular color "Color of the Year". Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012. The color purportedly connects with the zeitgeist; for example the press release declaring Honeysuckle the color of 2011 said "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues." The results of the meeting are published in Pantone View ($750), which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.
In 2012, the color of the year, Tangerine Tango, was used to create a makeup line, in partnership with Sephora. The product line, named Sephora + Pantone Universe collection, features Tangerine Tango–embellished false lashes; nail lacquers, cream, glitters, and high-pigment lip glosses.
The person behind Pantone's Color of the Year, Executive Director of the Pantone Color Institute Leatrice Eiseman, explains how 2014's Color of the year, Radiant Orchid, was chosen for a two-part interview held by custom printing company Signazon: